Last May, Sheila Harkatz, founder of Mujeres en Carrera, a Latin American Edtech initiative that promotes business and financial inclusion of girls and women, invited me to present a webinar about multicultural communication and doing business internationally.
It was a great opportunity to share my experiences and lessons learned in my work as a diplomatic interpreter about how different cultures interact and communicate.
Looking ‘presentable’, ‘polished’, ‘elegant’ or, yes, ‘pretty’ is another way to mind the little things, to reassure your client that you have his/her back, that you are part of the team all before you utter your first word. It is another subtle way to build trust.
I found in it the blueprint for a deeper process; one that entailed loads of self-awareness, goal-setting, and story-telling. No wonder the very first sentence reads “You already have a brand”.